
PULSE: Then you feel it’s the added attention or the second effort that made you successful? I gave the customer good service and they appreciated It. I loved my machinery and I kept up with it. I kept them like babies and treated them like babies.
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I remembered each and every serial number and Item number. SAIN: At the time the pool of trucks was seventeen. PULSE: How many rental trucks did you have at Wiley’s? I tried to put myself in the customer’s position at all times and understand how that customer felt. I made sure that the machine they received was performing well, and if there were going to be any delays I called them ahead of time. They needed people who could develop good customer relations. SAIN: At that time CRC was pushing their dealers to make the rental department a separate department in the dealerships Instead of a part of the service department. PULSE: What made you choose the rental end of the business to pursue? People are the key to good business, don’t ever forget that. A great company with a great product and really good people. SAIN: All of a sudden I found myself sitting on a gold mine. PULSE: How did you feel when you first went to work for Wiley Equipment In Atlanta? For a man with no money, no credit, no background in industrial trucks when he started as an apprentice mechanic we’ve gotta believe Amar Sain had a lot of guts and the internal motivation that he feels is essential to a successful businessman. For a minority person, with a mixed marriage, in the deep south it seems like an even bigger step. This is a long way from sweeping floors and sleeping in barns.
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In 1965 Atlanta became a branch operation and by 1967 Sain was appointed full fledged rental and leasing manager.įrom there he went to manage the depot in Dalton in 1972 and by January 1974 Dalton became a branch operation and Amar became a branch manager. Amar was going to school nights at Georgia Tech and learning the rental end of the business during the day. He was given a chance to keep the log on work orders as a service clerk and answer the phone. Lift trucks were something new for the Indian in his words, “I didn’t know anything about them, I only knew if you wanted to move something you put it on your back.”ť He didn’t like working in the shop so he tried his best to get into some kind of clerical position. The girl he married had an uncle who was working for Wiley Equipment Co., at the time (the CLARK Equipment dealer in Atlanta) and he gave Amar a job as an apprentice mechanic in the shop. The year was 1961 and the young man was Amar Sain, and the time was right for him to choose a wife. This was another working situation where he went to school a half a day and worked the other half. After writing to various organizations he finally got a scholarship from the Presbyterian Church for Vanderbilt University in Nashville.

He worked for farmers, sleeping in barns and sweeping floors for room and board until he could get work on a boat sailing to Canada. In Rome he worked part-time jobs until he got enough money to hitchhike through Europe and visit all the countries. His father, a retired major, handed him enough funds to get to Rome.


In 1958 a young man in New Delhi asked his father if he could go overseas to study.
